Color us skeptical. A report on The Wall Street Journal website says
that fashion designers are looking to brighten up guys' lives by putting them
in Pepto-Bismol pink overcoats and other similarly "vivid colors."
According to the Journal report, it's not far-fetched to think that average American guys will go for neon fashion. It cites recent style changes including "blinding, multicolored plaid shirts" that have sold well in recent years. But, "Fanta orange" overcoats?
"It's always color that draws a person to a rack," Eric Jennings, men's fashion director at Saks Fifth Avenue, told the Journal. Saks intends to carry the new bright, bright outwear in its "contemporary zone," he said.