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You're Not Going to Like the New Men's Wearhouse Ads. We (Can Almost) Guarantee It.

July 17, 2013Written by George Anderson

In a recent poll by RetailWire, 57 percent said Men's Wearhouse would either somewhat (40 percent) or completely regret (17 percent) its decision last month to fire its founder George Zimmer. Much of this sentiment seemed to be tied to Mr. Zimmer's iconic status as a pitchman for the chain. Few voices were more recognizable than Mr. Zimmer's who promised at the conclusion of each commercial, "You're going to like the way you look. I guarantee it."

Men's Wearhouse has released its first commercial in the post-Zimmer era and his absence is apparent. The chain, according to Advertising Age, took a commercial first aired in 2012 to promote its National Suit Drive and replaced Mr. Zimmer's voice with that of another announcer. The result, at least according to a poll on the Ad Age website, is that 82 percent said they missed the original.

Adweek's take on the new spot was this: "You feel Zimmer's absence palpably. That's because, without him, there's no real brand voice left at all, literally or figuratively."

Take a look at the new Men's Wearhouse spot and tell us what you think.

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