Back to News
Retail news

Disney Fragrance Lines Target Preteen Latino Boys

Disney Consumer Products is rolling out "Pirates of the Caribbean" and "Buzz Lightyear" fragrances targeting boys between four and 11 living in Hispanic communities.

The RetailWire Daily

A daily briefing with the retail news, expert perspective, and business context to bring into your next meeting.

Want to know more? Learn more

Discussion Thread0