Disney launches an AR treasure hunt campaign to hyper-drive its Star Wars merch
August 24, 2017
Taking a lead from last year’s blockbuster Pokemon Go augmented reality campaign, Disney is promoting its new Star Wars film, The Last Jedi, with a massive treasure hunt spanning 20,000 stores in 30 countries. Participants will use a smartphone app to scan displays positioned in chain stores, including Best Buy, Apple, Kohl’s and Petco. Customers will hope to find life-size characters superimposed over the store aisles, which they can record and upload to share on social media in order to qualify for Disney’s sweepstakes
Recent News
Whole Foods and Amazon Fresh Offer Unlimited Deliveries for $10 a Month
Amazon has unveiled a new program that allows customers of both Whole Foods and Amazon Fresh to receive unlimited grocery delivery for just $10 per month.
GM Reports Surge in Profit on Gas Car Sales
Although General Motors has had trouble selling its electric cars, a recent report indicates that the increase in sales of gas-powered vehicles helped the company generate a profit.
Bubble Tea Bubble Bursts? Popular Brand’s Shares Plunge in IPO
The bubble tea craze has taken over cities of all sizes in the United States, but things aren’t looking good for a popular chain, whose initial public offering (IPO) tanked on the Asian market.
UPMC Cuts 1,000 Jobs Due to Post-Pandemic Challenges
UPMC, the largest employer in Allegheny County, Pennsylvania, is laying off about 1,000 employees. The cuts are a response to challenges in the post-pandemic healthcare market.