Retail News
Disney launches an AR treasure hunt campaign to hyper-drive its Star Wars merch
Fortune 08/24/2017Taking a lead from last year’s blockbuster Pokemon Go augmented reality campaign, Disney is promoting its new Star Wars film, The Last Jedi, with a massive treasure hunt spanning 20,000 stores in 30 countries. Participants will use a smartphone app to scan displays positioned in chain stores, including Best Buy, Apple, Kohl’s and Petco. Customers will hope to find life-size characters superimposed over the store aisles, which they can record and upload to share on social media in order to qualify for Disney’s sweepstakes
Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!