Dollar General Announces 24 Days of Savings Ahead of Christmas Holiday

Dollar General continues its mission of helping its customers enjoy the holidays for less by announcing its 24 Days of Savings ahead of the Christmas holiday.

A press release announcement revealed that beginning on Sunday, Dec. 1, and continuing through Christmas Eve, the bargain store will give daily discounts on a featured item. The current Decked Out in Deals holiday discounts at Dollar General, which include DG Deal Days with discounts, promotions, and instant savings on over 6,000 goods storewide, will be supplemented by these 24 days of deals.

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“With the stress of fewer shopping days between Thanksgiving and Christmas this year, we wanted to find a fun way for our customers to plan for and capture upcoming deep discounts on hot items,” said Emily Taylor, DG’s executive vice president, chief merchandising officer, in a statement accompanying the press release. “The 24 Days of Savings is a unique holiday promotional campaign for DG and is in addition to all the great savings already available in-store on electronics, appliances, gift wrapping, trees and more.”

Dollar General’s Latest Holiday Saving Special

This isn’t the first time that Dollar General has offered savings to its customers. This past week, the discount retailer offered savings for Thanksgiving as well.

The goal of its holiday food specials and promotions is to make meal preparation more affordable, nutrient-dense, and easy. The shop offers a variety of food and ingredient options, including recipes and new festive seasonal baking finds, to more than 20,000 regions in 48 states, many of which are situated in USDA-designated food deserts.

This year, families may buy holiday necessities from well-known national brands like Betty Crocker, Dole, and Nestlé, as well as Dollar General’s own brand, Clover Valley.

“At Dollar General, we understand access to nutritious food is critical,” said Allen Warch, vice president and division merchandise manager of food and fresh, in a statement accompanying the press release. “Our team works relentlessly to make healthier options both affordable and accessible for customers and communities. We are proud to exhibit our mission of Serving Others by providing diverse, quality food choices to underserved communities, regardless of their location or economic status.”