Retail News

Dollar Tree decision to raise prices above $1 comes with risk

CNN 12/08/2021

Many believe that the inflationary nature of the market makes now the right time for Dollar Tree to raise its top price from $1 to $1.25. Others, however, see it differently. “It [the price increase] will be a shock to a loyal customer base,” said Scott Mushkin, a founder and analyst at R5 Capital. “It could end up being one the worst decisions in retail history if it is not dialed back.”

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