Domino’s Announces Pepperoni Pizza-Scented Perfume for Valentine’s Day

Domino’s understands that not everyone celebrates love the same way, so it’s offering up an option for those who think love comes in the form of pepperoni pizza.

The New York Post reports that the limited-edition eau de toilette, named after the company’s Pepperoni Passion pizza, is touted to feature seductive elements of spice, pepper, and a woody, warm base.

To celebrate the debut of Eau de Passion, Domino’s released sizzling content showcasing “Married at First Sight UK” star Luke Debono on a mission to find passion, with Luke spraying his chiseled physique with the bespoke pizza-shaped bottle.

The former bodybuilder, who was known for his sculpted body and memorable one-liners on the show, certainly used his body to good effect in front of the camera.

Those yearning for love can enter a competition to win the 30-milliliter bottle by visiting a proprietary website between Feb. 10 and Feb. 17. The perfume is Domino’s debut perfume.

News of this new perfume comes amidst reports that the national pizza chain is expecting to make over 1 million Pepperoni Passion pizzas in celebration of Valentine’s Day.

Luke Debono said to the Post: “I’ve learnt a lot about romance over the past year, and this is the perfect gift for passionate pizza loving couples looking to spice things up this Valentine’s Day. What could be more attractive to a partner than a smoky, spicy scent that sparks passion?”

Domino’s Isn’t Afraid of Creative Marketing

The pizza chain isn’t afraid to engage in creative marketing, as it recently demonstrated with its partnership with Yellow Tail wine.

According to a press release, the “Red Blend” was specifically designed to provide the “perfect sip with every slice.”

The new Limited Edition Yellow Tail and Domino’s Red Blend was developed in partnership with Domino’s and an in-house culinary and wine specialist to create a blend that would improve customers’ pizza-eating experiences. The Red Blend has a fruity flavor that complements the savory ingredients in a cheese pizza.

The press release reads, “Whether you’re part of the divisive team pineapple or you go for a classic pepperoni (no wrong answers here!), this bottle deserves an invite to your next pizza night — from a date night in, to an impromptu get together with besties, to game day and beyond!”