Image Courtesy of Domino’s
Domino’s and Yellow Tail Pair up To Launch a Red Wine
January 30, 2025
The Yellow Tail wine brand and Domino’s have paired up to create a beverage that serves as the perfect pizza night pairing experience.
According to a press release, the “Red Blend” was uniquely crafted to deliver the “perfect sip with every slice.”
The new Limited Edition Yellow Tail and Domino’s Red Blend was chosen in collaboration with Domino’s as well as an in-house food and wine expert to find a blend that would enhance customers’ pizza-eating experience. The Red Blend has a fruity taste and pairs very well with the savory flavors in a cheese pizza.
The press release reads, “Whether you’re part of the divisive team pineapple or you go for a classic pepperoni (no wrong answers here!), this bottle deserves an invite to your next pizza night — from a date night in, to an impromptu get together with besties, to game day and beyond!”
Dan Kleinman, Deutsch Family Wine & Spirits chief brand officer, stated in the release, “At [ yellow tail ], we believe that seriously good wine doesn’t need to be so serious. We’re thrilled to be partnering with Domino’s, a brand loved by customers for interesting and exciting creations, to make the everyday pizza night more convenient, special and, most importantly, more fun.”
Domino’s and Yellow Tail Introduce ‘Twist.Tap.Order.’ Wine Caps
Yellow Tail’s Domino’s Red Blend makes ordering pizza even easier. The wine bottle introduces an innovative new concept of pizza ordering called “Twist.Tap.Order.”
Affixed to select bottles of the Red Blend is a wine cap that helps customers place their Domino’s pizza orders more effectively. This technology activates when the wine cap is removed and tapped onto a smartphone. This links the menu items to one’s phone, making pizza ordering infinitely easier.
“Domino’s is known for innovations,” said EVP and Chief Marketing Officer Kate Trumbull. “We’re always looking for ways to make ordering easier than ever, and ‘Twist.Tap.Order.’ does that. It’s all about convenience, and we’re excited to give customers yet another fun way they can order their favorite pizza.”
Head to Yellow Tail’s website to find where to purchase the limited-edition Red Blend in stores. These bottles are also available for purchase online and shipped via ReserveBar in limited markets while supplies last.
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