Dr. Dre & Snoop Dogg Use AI To Bring Still G.I.N. to Frank Sinatra & Sammy Davis Jr.
Dr. Dre and Snoop Dogg have upped the ante on their latest ad campaign for Still G.I.N. by using artificial intelligence (AI) to bring two Rat Pack legends to life.
PEOPLE is reporting that a cinematic 30-second version of the video, which debuted on "The Voice" finale on Dec. 10 (which marks the end of Snoop Dogg's successful first season as coach on NBC's popular show), brings these iconic artists together through cutting-edge AI, capturing the harmony of the classic and the contemporary that characterizes Still G.I.N. By Dre and Snoop and its namesake creators.
The brand worked with legendary director Dave Meyers (Taylor Swift, Kendrick Lamar), their creative agency Rosewood Creative, and entertainment-focused generative AI company Metaphysic to realize this goal. According to a press release, “The result is a ‘what if?’ meeting that cinematically bridges past, present and future generations of superstars,” including Steve Harvey's daughter, model-actor Lori Harvey, who makes a cameo appearance.
Per the release, the team collaborated closely with the Sinatra and Davis estates to ensure an authentic portrayal of the late stars.
Dr. Dre and Snoop Dogg Aren't Afraid of AI
The advertisement for Still G.I.N. By Dre and Snoop commemorates the much-awaited second product release from the legendary pair's co-founded beverage company. Gin & Juice by Dre and Snoop, an award-winning, high-end sparkling gin-based drink, debuted in February 2024.
Still G.I.N. By Dre and Snoop drew inspiration from another of the duo's iconic collaborations, the timeless hit “Still D.R.E.” from Dr. Dre's groundbreaking multi-platinum album "2001," much like Gin & Juice By Dre and Snoop honors Snoop's smash hit song “Gin and Juice,” which was produced by Dr. Dre. Still G.I.N. by Dre and Snoop is a clear, light, contemporary gin that is incredibly mixable and defiantly smooth.
“Every day in the studio when Dre and I were trying to make the dopest music, we were drinking gin and just having fun,” Snoop Dogg said in a statement accompanying the announcement of the drink. “We’ve been a part of the evolution of this gin — from the creation of the flavor, to the percentage of alcohol that’s in it — and it’s just so good! Dre’s a perfectionist: he wants to make sure it’s not just good, but great. Together, we ain’t gonna do nothing regular!”
“This is not a liquor that we’re just putting our name on,” Dr. Dre added. “It’s just like we did with Beats headphones. Everything is us from the ground up: the gin, the flavor, the packaging… Everything had to be perfect. Snoop said it best: we’re better together — it’s always magical. It’s incredible to know that you’ve got something amazing that you feel is gonna really work. From the look to the taste, it’s all there.”