Drug Makers and Media Meet to Discuss Ethnic Marketing

In Princeton, NJ this week, Strategic Research Institute's 5th Multicultural Pharmaceutical Marketing and PR conference will bring together representatives from pharmaceutical marketers, such as Novartis, Eli Lilly, Astra Zeneca, GlaxoSmithKline, Aventis, McNeil, and Roche with ethnic media outlets, non-profits and other grassroots organizations.