Hey Dude, owned by Crocs, has formed a long-term partnership with content creators Dude Perfect, a group of college friends known for their YouTube stunts and sports-themed content with over 59 million subscribers. The partnership aims to boost Hey Dude’s growth, which reported a 3% increase in Q2. Dude Perfect’s influence and audience reach are expected to help Hey Dude’s brand visibility and sales through collaborative campaigns and content creation.

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