Duluth Trading Co. Launches ‘Duluth Heroes’ Discount Program Honoring Military and First Responders

Duluth Trading Co. has launched a new discount program, “Duluth Heroes” which honors former and current military and first responders.

In a press release, the Wisconsin-based lifestyle and workwear brand introduced an exciting new discount program via ID.me. Active-duty service members, retirees, veterans, military spouses, military family members, and first responders will be eligible for an extra 5% discount on their entire order at checkout.

Customers must have their military or first responder identification for daily access to the 5% discount when shopping online or in one of the company’s retail stores. To honor veterans, Duluth increased the discount to a total of 10% off from Thursday, Nov. 7, through Monday, Nov. 11, in celebration of Veterans Day.

Sam Sato, president and CEO at Duluth Trading, stated in the release, “Duluth Trading Co. deeply admires the dedication and work of those who bravely serve our communities and country, and we wanted to express that beyond just a once-a-year sale. We hope this new program reflects our daily gratitude and respect for our nation’s heroes.”

Duluth Trading Co. Partners With ID.me To Secure Veterans’ Discount

For veterans to participate in the “Duluth Heroes” discount program, customers must create or sign into an existing ID.me account. This account will help to verify service information, credentials, and proof of identity. ID.me is a digital identity network that allows users to verify their identity online and be able to log in to websites securely.

Chris Mills, chief revenue officer at ID.me, said, “ID.me is honored to partner with Duluth Trading Co. to recognize the military and veteran communities as well as first responders with this new program. We love partnering with great brands like Duluth to bring awareness to these offers, increase access for all who deserve them, all while reducing the friction for our members to attain the benefits. Serving those who serve our country and our communities is foundational to ID.me.”

Duluth Trading Co. sells casual wear, workwear, and accessories for men and women. The company was built on three “stitches” or ideals: humanity, community, and sustainability.

Duluth commits to providing outstanding customer service under its “No Bull Guarantee.” If customers are unsatisfied with any purchased items, they can refund them within a year. After a year, items can also be returned if they are defective or don’t perform as designed. The plan is based on the statement, “No Bull means if something goes wrong, we will always treat you right.”