Rise and Brine Over Dutch Bros Limited Edition Pickle Flavored Drink

Dutch Bros has debuted a tangy and sweet pickle-flavored drink to honor April Fools’ Day.

The coffee retailer introduced its Pickleback Rebel, a “dill-iciously bold new energy drink for pickle lovers and curious customers alike.” A press release revealed the details.

“We wanted to have fun with our customers this April Fools’ Day. Is this drink for real, or are we playing a prank?” said Tana Davila, chief marketing officer at Dutch Bros.

“We’re not ones for sharing with our customers something untrue, so this is the real dill. We love surprising everyone with unique flavor experiences that excite!” Davila added.

This fun drink satisfies those who secretly crave pickle juice. It’s packed into an energy drink with all the sweet and sour tastes that pickle lovers crave.

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The coffee company typically introduces new hot or iced beverages with a coffee base. However, this latest creation ventures far beyond the usual, offering a completely unique product that will intrigue curiosity seekers and pickle lovers alike.

The Pickleback Rebel debuts Apr. 1, April Fools’ Day,  at all 1,000-plus Dutch Bros locations. The beverage is available while supplies last.

Dutch Bros Popularity Continues to Grow

Dutch Bros is a popular drive-thru coffee chain known for its energetic vibe, friendly service, and diverse menu of handcrafted drinks. Founded in 1992 in Grants Pass, Oregon, by two brothers — Dane and Travis Boersma — the company started as a single pushcart selling espresso.

Over the years, Dutch Bros has grown into a beloved brand with locations across the United States. Beyond its signature coffee, Dutch Bros offers a variety of beverages, including cold brews, energy drinks, teas, and specialty flavored drinks — like the popular Dutch Freeze, and Dutch Soda. The company’s Rebel Energy Drinks have gained a cult following among fans looking for a refreshing boost.

In addition to great drinks, Dutch Bros is dedicated to making a positive impact in the communities it serves. Through its Dutch Bros Foundation and regular “Giveback Days,” the company donates to local charities and organizations, supporting causes like youth programs, health initiatives, and disaster relief efforts. The coffee retailer prioritizes sustainability, working towards reducing waste, and promoting ethical sourcing of its coffee beans.