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Estée Lauder Partners With Kristen Bell for ‘Beauty Sleep Dupe’ Campaign
March 27, 2025
Actor Kristen Bell and beauty giant Estée Lauder have joined forces for a global campaign called “Beauty Sleep Dupe.”
The collaboration promotes Lauder’s Advanced Night Repair Serum. The product claims to repair the skin of poor sleepers by “duping” the look of beauty sleep for those who get 6.5 hours of sleep a night or less.
The “Nobody Wants This” star calls herself a “chronically awake” mom in the advertisement, who gets less than the required amount of sleep but achieves glowing skin. Bell is subsequently stuck in a loop of using the serum, going to bed late, and, to her surprise, waking up early with perfectly smooth skin, per Marketing Dive.
In a second spot, Bell discusses the product with a friend in a yoga class. Once she learns that Estée Lauder’s Advanced Night Repair is the reason for her glowing skin, she sets out to share it with the world “because friends don’t let friends miss a good dupe.” She asks the friend, “It kinda looks like I slept eight hours last night, right?”
The new campaign arrives as Sleep Awareness Week comes to an end. Annually, the National Sleep Foundation emphasizes the important connection between sleep, health, and well-being.
With these ads, Estée Lauder dives headfirst into the “dupe” culture dominating the clothing, accessory, and beauty worlds. Companies and beauty influencers are constantly on the lookout to create a less expensive copy of a favorite, pricey item.
AdWeek shared a quote regarding the product and its connection to “dupe” culture from Fiona Sainty, senior vice president and general manager for Estée Lauder and AERIN Beauty North America. “As the beauty industry continues its obsession with duplicating products, we’re showcasing our dupe for the ultimate luxury — beauty sleep. Our ‘dupe’ is made accessible not by price, but by time.”
Estée Lauder’s Ad Campaign Is New, but the Product Is Not
Estée Lauder Advanced Night Repair debuted in 1982. It was one of the first skincare products to focus on nighttime repair and was also among the first face serums ever created.
Over the years, the formula has been updated multiple times to incorporate the latest skincare technology while maintaining its original purpose of hydration, repair, and anti-aging benefits. Today, the product is priced on the Estée Lauder website at $128 for 1.7 ounces.
Kristen Bell is a huge fan of the product she promotes. She told PEOPLE, “With my lifestyle, there will be weeks on end that I will be shaving off hours on my sleep routine. On the nights where I’m getting less than six hours because of my work schedule, I really do feel like this product makes a huge difference.”
“I don’t have room in my life for more than the absolute efficient amount of steps [of a skincare routine],” she continued. “I really rely on the Advanced Night Repair serum because it does so much with one step. I don’t know if you’ve ever tried to get two adolescent girls ready for bed, but it is chaos. It’s a circus.”
Bell’s ad campaign for Estée Lauder’s Advanced Night Repair launched globally on March 24. It can be seen across digital, social, and retail platforms in the U.S. and Canada.
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