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Facebook saw kids’ playdates as a means to on-board preteens

The Wall Street Journal 09/29/2021

Internal Facebook documents show the company was looking at how it could expand its reach into the preteen market as it began to see teens migrating to other social media platforms. “With the ubiquity of tablets and phones, kids are getting on the internet as young as six years old. We can’t ignore this and we have a responsibility to figure it out,” said a 2018 document labeled confidential. “Imagine a Facebook experience designed for youth.”

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