Fanatics to launch live events business as it seeks to create a sports version of Comic-Con

Sports merchandise company Fanatics has announced the launch of a new live events business called Fanatics Events, aiming to create an experience similar to Comic-Con but focused on sports collectibles. The venture is a partnership between Fanatics and talent management company IMG, with Fanatics holding a majority stake. Fanatics Events plans to prioritize the collectibles sector initially and aims to start holding events next year, offering fans and collectors a unique physical space to celebrate various aspects of fandom.