Retail News

Fewer Decisions Made at Shelf Than Thought

AdAge.com 07/28/2008

Research that suggested 70 percent of all purchasing decisions were made at the shelf was not correct, according to a new study, which found that 39.4 percent of shoppers wait to get to the store before deciding what to buy.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!