First party data is most important

June 29, 2015

Retailers looking to better understand their customers are advised to mine insights from transactional data gathered through purchases made in their own stores and websites.

Recent News

“No Contract, No Coffee”: Starbucks’ Red Cup Day Turns Into “Red Cup Rebellion” as Politicians Join Boycott
Walmart’s Sixth CEO: John Furner to Take the Helm as McMillon Steps Down
Firehouse Subs Brings on Carolina Berti as CMO for U.S. and Canada
IKEA and Best Buy Launch Shop-in-Shop Pilot Across 10 Stores in Florida and Texas
Macy’s Store Closures Partially Responsible for 274% Increase in Retail Layoffs, According to a New Report
Papa Johns Receives $2 Billion Purchase Bid From Apollo Global Management
Carnival Cruise Line Has Achieved a Major Sustainability Milestone. Here Are the Details
Nintendo Breaks Sales Records With Just-Released Switch 2

First party data is most important

“No Contract, No Coffee”: Starbucks’ Red Cup Day Turns Into “Red Cup Rebellion” as Politicians Join Boycott

Walmart’s Sixth CEO: John Furner to Take the Helm as McMillon Steps Down

Firehouse Subs Brings on Carolina Berti as CMO for U.S. and Canada

IKEA and Best Buy Launch Shop-in-Shop Pilot Across 10 Stores in Florida and Texas

Macy’s Store Closures Partially Responsible for 274% Increase in Retail Layoffs, According to a New Report

Papa Johns Receives $2 Billion Purchase Bid From Apollo Global Management

Carnival Cruise Line Has Achieved a Major Sustainability Milestone. Here Are the Details

Nintendo Breaks Sales Records With Just-Released Switch 2

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