Focus: Clothiers Bet on ‘Cooling’ Fabrics as Global Temps Rise

Retailers like Macy's and Columbia Sportswear are embracing "cooling" and "breathable" fabrics in response to rising temperatures and increased demand for clothing that can provide relief from the heat. Companies such as VF Corp and Reformation are incorporating Tencel, a lyocell fiber known for its absorbent qualities, into their warm-weather styles. Additionally, advanced "active cooling" fiber technology is emerging, embedding materials that trap and release heat for more effective temperature control.