Encouraged by a successful trial in a Brookfield, WI store, Kohl’s is doubling the size of its beauty departments in 12 more stores to make room for an “elevated in-store experience, offering a reimagined beauty,” according to a company blog post. In addition to wider aisles and improved lighting, the departments will feature beauty advisors “to help answer questions, provide samples and educate customers on new brands or beauty trends. Interactive technology will also help customers find their best makeup shades.”