Ford Offers Employee Pricing Deal to Every American, Automaker Cites ‘Uncertain Times’ Spurring Sales Campaign

Ford Motor Company is kicking off a substantial sales offer to each and every American looking to pick up a new car, truck, or SUV, as FOX Business reported.

“For 121 years, we’ve put our money where our mouth is, assembling vehicles that Americans rely on and supporting American jobs,” Ford said in a statement, as cited by the new outlet. “Today, we’re proud to announce a new U.S. initiative that’s more than just a promotion. It’s a handshake deal with every American.”

The aforementioned campaign, titled “From America, For America,” means that U.S. consumers can look forward to driving a new vehicle away from the showroom at a substantially reduced price, as the automaker is opening Ford employee pricing to the general public. In effect, this means that prospective buyers will have access to the same pricing as the company’s workers, which is even lower than the dealer’s invoice price.

“We have the retail inventory to do this and a lot of choice for customers that need a vehicle,” the automaker explained.

Ford Employee Pricing Offer Excludes Some Models, Company Cites ‘Uncertain Times’ as Behind the Campaign

While Ford fans can save big on 2024 and 2025 hybrid, plug-in hybrid, diesel, and gasoline-powered Ford and Lincoln models, 2025 Expedition and Navigator SUVs — as well as Raptor and Super Duty trucks — are not included in the employee pricing event.

Those who prefer electric vehicles (EVs) and who purchase through Ford Power Promise will find themselves proud new owners of a free home charging station — along with complimentary installation — through June 30.

The company gestured toward “uncertain times” in addition to the “complexities of a changing economy” in the announcement of its “From America, For America” promo. The promotion runs from April 3 through June 2.

Despite the wide-ranging nature of the promotion, social media users making comments attached to the FOX Business report were less than impressed by news of the offer, with some terming the deal a “sales gimmick” and others disparaging both the build quality and the dealership pricing model common to Ford’s product lineup.