Forever 21 is opening new stores and getting noticed on TikTok

Forever 21 closed more than 200 stores after being acquired out of bankruptcy in 2020 by Authentic Brands Group, Simon Property Group and Brookfield Property Group. The retailer has since gotten its financial act in order, enabling it open new locations and promote its business. The chain can tie some of its success to its presence on TikTok, which has attracted younger consumers to the brand.