Retail News

Fred Fanzia, the man behind ‘Two Buck Chuck’ has died

CNN 09/15/2022

Bronco Wine Company has announced the death of Fred Fanzia, the man behind Trader Joe’s Charles Shaw (AKA “Two Buck Chuck”) and other value-priced wines. Mr. Franzia was once asked how his company’s wines could be sold for less than water. He replied, “They’re overcharging for the water — don’t you get it?”

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