Frito-Lay and Hasbro’s Family Fun Collaboration

Frito-Lay and Hasbro are teaming up this spring to make family time even more enjoyable. Their joint promotion aims to highlight how snacks and games can bring people closer together for some shared fun.

The campaign, spanning across TV, digital, and social media platforms, showcases families and friends relishing Frito-Lay Variety Pack snacks while immersed in the world of life-sized Hasbro games. Picture The Game of Life, Chutes and Ladders, and Hungry Hungry Hippos brought to life alongside your favorite snacks.

Running until May 19, the promotion offers consumers the chance to win a $1,000 game chest filled with Frito-Lay snacks, Hasbro games, and other exciting prizes.

At the heart of this collaboration is the mutual value both companies place on family connections. For Frito-Lay and Hasbro, it’s all about enhancing those moments of togetherness.

Melissa Miranda, VP of portfolio marketing for Frito-Lay Variety Packs, emphasized the importance of embracing these moments, whether it’s a family game night or a road trip. Adding more fun and flavor to these quality times makes them even more memorable.

“We want to encourage families to embrace moments of connection, whether it’s a family game night or a road trip and add more fun and flavor to make this quality time more memorable.”

Melissa Miranda, vice president of portfolio marketing for Frito-Lay Variety Packs, via Brand Innovators

Television spots depict Frito-Lay Variety Pack boxes transforming into animated environments resembling iconic Hasbro games. From Hungry Hungry Hippos to Chutes and Ladders, the familiar elements add an extra layer of excitement to snack time.

Even the packaging of Frito-Lay Variety Packs in stores is getting a makeover. Specially marked packs feature QR codes that lead consumers to an interactive web game. Here, players explore an animated world inspired by both brands, collecting snacks and seeking shortcuts to the finish line.

As players engage in the game, they have the chance to win daily game chests filled with snacks, games, and more.