GapStudio Is Here, and It’s Tailored To Impress

Gap, renowned for its classic clothing lines, has launched GapStudio, an elevated collection featuring expert tailoring, intricate details, and a modern interpretation of American style.

According to a press release, the new collection — designed by Zac Posen — launched on April 3. GapStudio blends expert tailoring and intricate detailing reminiscent of a high-end fashion house while staying true to the timeless American style Gap is known for.

The GapStudio Collection 01 fashion campaign is brought to life by fashion photographer Mario Sorrenti, with fashion and image direction by Alastair McKimm. It features supermodels Alex Consani, Imaan Hammam, and Anok Yai. 

“For over 55 years, Gap has been a canvas for creativity, allowing creators to reinvent Gap classics as personal expressions of style. Now with GapStudio, we’re taking that legacy to the next level,” said Mark Breitbard, president and CEO of the Gap brand. “GapStudio creates both accessible, coveted retail collections and exclusive, one-of-a-kind designs that celebrate self-expression and solidify Gap’s place in culture.” 

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Zac Posen, Gap Inc.’s executive vice president and creative director, believes this new line has everything Gap customers love about the brand and so much more. He said, “GapStudio is where craftsmanship, creativity, and culture come together. Inside Gap’s New York HQ, we’ve built a creative studio where I’ve designed looks for the red carpet and where we’ll continue to collaborate with visionary talent in the future.”

Posen continued, “GapStudio Collection 01 reflects that vision — blending tailoring with innovative denim treatments that sculpt and refine the fabric in new ways. This is just the beginning.”  

Details Regarding the Items for Sale in GapStudio Collection 01

GapStudio Collection 01 presents a curated selection of tailored pieces that blend Gap’s iconic style with elevated, high-fashion craftsmanship. Serving as the cornerstone of the brand’s new direction, this debut collection sets the stage for future releases. The company has shared a first look at the standout pieces launching under the new label:

• The Denim Tailored Trench Coat ($248), Double-Breasted Denim Blazer ($178), and coordinating pieces like the High-Rise Denim Sailor Pant ($128) and Denim Sailor Skort ($118) introduce fresh silhouettes and updated finishes.
• The Poplin Maxi Shirtdress ($158), a bestseller that quickly sold out in its limited release last spring, makes a comeback in two new shades.
• Timeless Gap colors such as navy and khaki are given a modern twist, joined by a bold “pop-orange” hue that nods to the brand’s San Francisco heritage.

GapStudio Collection 01 launched globally on April 3, 2025, on gap.com, with prices ranging from $78 to $248. The collection will also be available in 10 select U.S. locations — Flatiron, 85th & Third, and Times Square in New York; The Grove, Wilshire, and 2 Folsom in California; Garden State Plaza in New Jersey; Aventura and Lincoln Road in Florida; and Oakbrook in Illinois — as well as in select international markets.