Hallmark Channel’s same-sex faux pas is a holiday gift for ZolaChicago Tribune 12/16/2019
Hallmark Channel yielded to the complaints of a conservative advocacy group that demanded a Zola ad be removed because it found the same-sex wedding scene in the commercial offensive. Later, in response to the backlash, Hallmark reversed its decision, a move one marketing consultant likened to pulling a Band-Aid off twice. Zola, however, couldn’t be happier. The hubbub generated the level of attention PR agents dream of.
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