Hallmark is getting out of the e-greeting card business

Hallmark is shutting down its e-gift card service at a time when sales of these products have been on an upswing. The company failed to provide a rationale for its decision with a spokesperson, saying Hallmark would “focus on investing in new digital capabilities that will make it easier and more seamless for our customers to experience our brand and live a more caring and connected life filled with meaningful moments.”