Retail News

Hanes says it has built a better type of men’s underwear

Fast Company 03/16/2021

Hanes Comfort Flex Fit Total Support Pouch is said to provide a new, more comfortable experience for men. Hanes is currently seeking a patent for the underwear, which is part of an effort by the brand to build on its 36 percent share of the men’s underwear market in North America.

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