Photo: HEINZ, Kraft Heinz
Heinz Ketchup Introduces New Pickle-Flavored Option
November 7, 2023
Kraft Heinz has announced a new pickle ketchup that will be released across the nation.
This creation supposedly answers the call of consumers who enjoy the taste of pickles, as according to an October 2023 Datassential report, 73% of Americans claim to enjoy the fermented cucumber’s flavor.
This might appear to be a random endeavor, but in actuality, Heinz has a long-standing relationship with pickles. The brand’s original label featured a gherkin, and pioneer Henry J. Heinz was dubbed the “Pickle King” for owning the largest pickle company in the United States during the early 1900s. The brand’s deep roots in pickle production, combined with the popular ketchup, might equal a winning formula for this new pickle flavor.
“Increased desire for tasty, yet unexpected condiments has served as our innovation north star for the last several years. The current pickle craze in America mirrors the irrational love Heinz fans have for the brand, so it only made sense for our newest ketchup to blend these two beloved tastes together.”
Katie Peterson, Director of Heinz Innovation at The Kraft Heinz Company
This product launch is a testament to Heinz’s commitment to innovation. Over the past decade, the brand has enhanced its offerings with more “nuanced flavor profiles and elevated dipping experiences.” Be it the HEINZ Hot Varieties, limited-edition Sauce Drops, or HEINZ REMIX, Pickle Ketchup is the latest instance of this innovative strategy.
The Pickle Ketchup unveiling also highlights Kraft Heinz’s strong investment in disrupting the industry. The company aims to shape growth by gaining deep consumer insights and prioritize category expansion within its Taste Elevation portfolio.
The new Pickle Ketchup is also the first release from Heinz under their newly unified global creative platform. The product will be available in the United States by early 2024. Currently, it is being introduced to a few retailers in the United Kingdom, with plans to reach more markets this year and early next year.
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