H&M To Sell Second-Hand Clothes at London Store

H&M is set to introduce second-hand clothing and accessories at its flagship store in London starting October 5, in response to growing pressure on fast fashion companies to address environmental concerns by promoting garment reuse and recycling. This initiative, labeled "PRE-LOVED," will feature womenswear from various brands and designers, including those under the H&M group umbrella like Arket, Cos, Monki, and Weekday. The second-hand items, curated in collaboration with Flamingos Vintage Kilo, will range from £29.99 ($37) to £189 ($237) and will be regularly updated with new additions.