Retail News

Hotel rooms transformed into shopping platforms

Fortune 04/26/2021

Shoppable hotel rooms, like those at The Roundtree in Amagansett, NY, are filled with products such as towels and thermoses that guests can buy. The concept of shoppable hotel rooms has been growing in popularity with a number of hotels, retailers and brands experimenting to see if they can prove useful as a marketing tool and to move the sales needle.

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