Retail is undergoing a transformation, moving from traditional brick-and-mortar stores to immersive experiences that create an emotional connection with shoppers. Luxury brands like Dior and Jacquemus are partnering with hospitality players to elevate their equity and create desirability, designing exclusive lifestyle spaces and seasonal pop-ups that engage customers in new ways. Department stores are also evolving into lifestyle destinations, offering experiential spaces, events, and brand activations that drive footfall and engagement, blurring the lines between retail and hospitality and elevating brand experiences.

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