Hugo Boss sees recovery ahead as consumers opt for less casual clothing

March 11, 2021

Hugo Boss is forecasting a gradual uptick in its business from April on as the pandemic comes under some semblance of control and workers begin returning to their offices. “There is a desire in the population in many countries to go out again, to shop again,” said Hugo Boss CEO Yves Mueller. The brand’s formalwear sales represented about 25 percent of its total sales last year, down from 35 percent the year before.

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