Hy-Vee Launches RedMedia Omnichannel Retail Media Network

Hy-Vee has unveiled its full-scale retail media network, Hy-Vee RedMedia, aiming to connect brands directly with its customer base across online and in-store platforms. This network, showcased at the Groceryshop 2023 conference, blends first-party customer data with insights from leading advertising firms for more targeted marketing. The company, operating across various industries, believes its diverse portfolio offers richer customer insights, enabling more personalized messages for marketers.