IKEA Maintains Commitment to China Despite Economic Slowdown
October 13, 2023
IKEA’s parent company, Ingka Group, affirms China’s importance as a growth market, even as it slips to 10th place in revenue rankings. CEO Jesper Brodin emphasizes the need for steadfast investment in China’s market amid signs of economic strain. Despite recent economic data indicating weaker consumer demand, IKEA remains optimistic, with plans to implement new retail technologies like live shopping in the region.
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