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Instacart will no longer deliver for Whole Foods

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Rick Moss
In an announcement that came as little surprise, Instacart CEO Apoorva Mehta wrote in a blog post that the deliver service and Whole Foods would wind down their relationship starting in February. Whole Foods, of course, was acquired by Amazon last year and the e-tail giant has AmazonFresh and Amazon Prime Now options available for shoppers. Currently, Instacart employs 1,415 in-store shoppers dedicated to serving 76 Whole Foods locations. The firm is working to transfer those workers to assignments at other chains.

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