Retail News

J.C. Penney and 7-Eleven in Cross-Promotion Test

The Dallas Morning News 11/25/2008

J.C. Penney stores in Chicago, Dallas, Los Angeles and Miami are distributing fliers for a free cup of coffee at 7-Eleven stores while the convenience store chain has tear pads on display with coupons worth $10 off purchases of $50 or more at Penney stores.

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