Jack in the Box Has Unveiled Its New Halloween Menu. Here’s What’s on It

Jack in the Box has announced its all-new Halloween menu, which is available for a limited time at all locations. The menu includes a new shake and the return of some old favorites. What is the fast-food giant offering to its customers during spooky season? Let’s take a look.

Jack in the Box Unveils the Witch, Please Shake

According to the company’s official website, the Witch, Please milkshake is now available. The shake is an “Oreo shake mixed with sweet ube flavors and topped with Oreo cookie pieces and whipped topping,” and the fast-food giant is encouraging customers to get “one for you, and one for you booooo.”

Jack in the Box is only offering the shake as a digital exclusive, meaning it can only be ordered online or through the proprietary app.

Additionally, according to Dexerto, Jack in the Box is bringing back two limited-edition tacos that are appropriately themed for Halloween.

First up is the Limited Edition Monster Taco. The giant taco, which has returned thanks to popular demand, is a supersized version of the traditional Jack in the Box taco. This burrito-sized taco has melty American cheese, seasoned minced shredded lettuce, and taco sauce.

Next up is the Mummy Wrapped Monster Taco, where customers can get the huge taco in its new, mummified form. The Mummy Wrapped Monster Taco is a massive, crispy taco encased in a warm, nacho-cheesy flour tortilla and topped with melted American cheese, shredded lettuce, and taco sauce.

All of these items are available from now until Nov. 10 on the Jack in the Box app.

Expanding Amidst Positive Earnings

News of this new menu comes shortly after Jack in the Box announced its earnings and its plans to expand into the Chicago market.

For the most recent quarter, Jack in the Box reported $369.2 million in revenue, a drop of 7% year over year, according to its earnings report. Operating earnings per share came out to $1.65, compared to $1.45 a year prior.

Before the chain released its official earnings, most of the company’s analysts “reconfirmed their estimates,” meaning they continued to think the company would “stay the course” as it produced results. With an average revenue gain of 1.3% above forecasts, Jack in the Box has just once failed to meet Wall Street’s sales projections in the last two years.

Jack in the Box also announced that it will start construction on its planned expansion into Chicago. The eight company-owned locations are scheduled to open by 2025, according to NBC 5. Additionally, the corporation stated that there is a possibility of 125 additional franchised shops in the area. The groundbreaking of the new locations marks the first time the fast-food giant has been in the area in 40 years.

CMO Ryan Ostrom attributes this success to marketing campaigns and higher brand awareness resulting from social media, which are helping the fast-food business expand into new areas.

When the company made its “Investor Day” presentation in January, Ostrom informed analysts, “We have 80% brand awareness. The excitement we’re seeing across the United States about our brand, the demand in the U.S., and now socially, is something I’ve never seen.”

“I’m not sure I’m knowledgeable of any other restaurant chains that have such scale and proof of concept that still has such tremendous white space across the United States for growth,” said Darin Harris, the CEO of Jack in the Box, who took over in 2020 following dissatisfaction among franchisees.

With a 2.5% annual growth in unit count, Jack in the Box and its sister chain Del Taco aim to have launched 90 to 120 additional locations by 2027. Executives predict that the company will open more than twice as many locations as it has now, with Del Taco potentially reaching 2,600.