Photo by Kastriot Cupi on Unsplash
Jessica Alba Steps Down as CCO of Honest Company
April 10, 2024
Honest Company founder Jessica Alba is stepping down as the chief creative officer (CCO) of the company she helped found in 2012.
A company press release states Alba left her role within the organization. Subsequently, she will remain a part of the Honest Company’s board of directors.
“When I created The Honest Company, I set out to change the consumer product industry and I can proudly say, we did just that,” said Alba. “Honest has been a true labor of love for me — one that showed me what’s possible when you infuse purpose into business.”
The statement continues, “While there never would have been an easy time to make this decision, I know we have a leadership team in place to advance my founding vision and protect Honest’s reputation as an industry changemaker. As I transition, I look forward to contributing to the company’s success in my role on the board of directors as I redirect my focus on new projects and passions.”
Alba added a separate statement on Instagram. She said that building Honest was “a true labor of love.” She discussed her experience, from pitching her first concept book to her friends at a Mommy and Me class to ringing the Nasdaq bell at the New York Stock Exchange. Alba believes that the Honest Company has been “the ride of a lifetime” and one that only existed in her wildest dreams.
The Honest Company reported record-high quarterly sales and profits for the fourth quarter of 2023. This growth piggybacks on Alba’s initial vision of creating sustainably designed products, including diapers, wipes, baby personal care, beauty, apparel, household care, and wellness.
The company prides itself on its “NO List” of over 3,500 chemicals and materials not used in its products. The company’s official website says that what causes a chemical to pose a risk depends on how and where it is used.
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