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Jimmy John’s Heats Up the Summer With New Spicy Menu
May 20, 2024
Jimmy John’s is turning up the heat this summer with the launch of three new limited-time offerings: the Firecracker Wrap, Firecracker Jimmy Chips, and the Confetti Cookie Sandwich. Starting Monday, May 20, these items will be available at Jimmy John’s locations nationwide, adding a spicy twist to the brand’s menu.
The star of this summer line-up is the Firecracker Wrap, touted as the spiciest item ever introduced by Jimmy John’s. This wrap features a red jalapeno tortilla filled with salami, turkey, fiery ghost pepper cheese, garlic aioli, Jimmy Peppers, and Firecracker Jimmy Chips. The chips, initially crafted as an integral ingredient for the wrap, are also available as a standalone item. They are coated in a ghost pepper seasoning.
“We know our guests have been adding chips to their sandwiches and wraps for years, and they’re always seeking bold new flavors from us. So, we created the Firecracker Wrap and Firecracker Jimmy Chips to give our guests what they’ve been craving. This combination is the perfect complement to summer, a season full of fun, excitement, and of course, heat!”
Kelly Morena, Director of Category Management at Jimmy John’s, via Inspire Brands
To complement the heat, Jimmy John’s has introduced the Confetti Cookie Sandwich. This double-decker dessert consists of two sugar cookies adorned with red, white, and blue sprinkles and filled with a buttercream frosting. It’s a treat designed to balance the spicy flavors of the Firecracker offerings.
These new items reflect Jimmy John’s commitment to innovation and customer satisfaction. The introduction of the Firecracker Wrap and Firecracker Jimmy Chips is a direct response to customer feedback and trends observed in stores and on social media. By incorporating the popular chips directly into the wrap, Jimmy John’s is delivering on customer preferences for bold flavors and creative combinations.
The Firecracker Wrap, Firecracker Jimmy Chips, and Confetti Cookie Sandwich will be available for a limited time at all Jimmy John’s locations starting May 20. These new items will be limited.
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