Kate Spade New York and Heinz Collaborate

Kate Spade New York has dipped into a new and flavorful collaboration, teaming up with Heinz to launch a limited-edition capsule collection that celebrates the iconic ketchup brand. This unique partnership blends the chic style of Kate Spade New York with the vibrant spirit of Heinz, offering a range of fashion and accessories infused with Heinz’s signature red and classic branding.

Jennifer Lyu, senior vice president and head of design at Kate Spade New York, emphasized the collection’s attention to detail, noting that each item reflects the playful essence of summer and the joyous moments it brings. From intricately embellished T-shirts to a whimsical 3D ketchup bag reminiscent of Heinz’s iconic packet, the designs aim to capture the essence of both brands in a fun and unexpected way.

Megan Lang, head of global Heinz brand communications and creativity, expressed excitement about the collaboration, highlighting how both brands share a commitment to quality craftsmanship and a loyal fan base that spans generations. This partnership not only showcases Heinz’s ability to inspire outside the realm of condiments but also reinforces Kate Spade New York’s playful approach to fashion and self-expression.

The collection spans an array of items including totes, pouches, small leather goods, T-shirts, footwear, keychains, and phone cases, each adorned with elements inspired by Heinz’s imagery and the distinctive ketchup red color palette. Prices for these pieces vary from $45 to $398, making the collection accessible to a wide range of fans and fashion enthusiasts alike.

The collection is available at select Kate Spade New York stores, department stores, and online globally, ensuring that fans from China and Europe to North America and Southeast Asia can indulge in this unique fusion of style and culinary nostalgia. This isn’t the first time Kate Spade New York has ventured into collaborations; previous partnerships with Starbucks, Disney, and others have demonstrated the company’s ability to blend fashion with diverse cultural influences.