KFC Brings Back Controversial ‘Double Down’ Chicken Burger With Quirky Ad Campaign

KFC is bringing back one of its most controversial menu items — the Double Down chicken burger — with a quirky ad campaign.

According to Campaign Live, the fast-food chain is reintroducing a limited-edition version of its cult sandwich, the Double Down, with a spicy twist: the Zinger Double Down. To celebrate, the brand has launched a campaign featuring people spotting the menu item in unexpected places such as a bunk bed, perfume bottles, and summer vacations.

The ad campaign was created by acclaimed ad agency Mother. Martin Rose, executive creative director at Mother, said: “Each film begins with a totally different look and feel to lull the audience into a false sense of security, before unexpectedly morphing into Zinger Double Down.”

Sadly, according to Joe, the KFC Double Down and its spicy variant are only available in the U.K. for a limited time. The sandwiches, which retail for £7.49 on their own, £9.49 as part of a meal, or £11.49 in a meal box, are available now until March 16.

Phoebe Syms, brand manager at KFC, told the outlet: “The Double Down isn’t just a menu item — it’s a KFC icon with a cult following like no other. Fans have been calling for its return for years, and we’re beyond excited to finally bring it back with a fiery twist!

She added, “We’ve made sure it’s everything they remember and more, from the legendary crispy chicken ‘buns’ to brand-new packaging that keeps every bite as perfect as the first. This is all about giving our fans the ultimate Double Down experience they’ve been craving — but they’ll need to be quick, as it’s only here for a limited time!”

KFC Also Collaborated With Mike’s Hot Honey

Meanwhile, in the United States, KFC recently released a collaboration with Mike’s Hot Honey.

This delectable partnership was originally offered only through DoorDash, Uber Eats, and Grubhub on Super Bowl Sunday. As of Feb. 10, the new product is now accessible in KFC restaurants and on the KFC app.

The new menu item is available as two $7 box meal options. These boxes contain a three-piece Original Recipe Tenders meal and a two-piece Fried Chicken meal.

The Three-Piece box contains tenders drizzled with Mike’s Hot Honey, one individual side, and a buttery biscuit. The sweet-heat sauce is also drizzled over the Two-Piece Fried Chicken entrée, which comes with a side and biscuit.