Retail News

Kraft plays off of cream cheese shortage in a $20 dessert giveaway

CNN 12/15/2021

Kraft will reimburse up to 18,000 customers for the cream cheese desserts they might have made, were they able to find the product. In a creative/oddball twist, Kraft is perhaps trying to make light of a very real cream cheese shortage that is causing considerable grief for institutions like Junior’s Cheesecake that have had trouble sourcing their usual supplies of Philadelphia brand cream cheese. Customers can go to a special Kraft web page on Dec. 17 and 18 to apply for reimbursements of $20 for the substitute desserts they’ve purchased.

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