Photo courtesy of Krispy Kreme

Krispy Kreme’s New Doughnuts Are a Cheesecake Lover’s Dream

April 22, 2025

Krispy Kreme has introduced a trio of creamy new doughnuts to its lineup of sweet baked goods.

Beginning April 22, participating shops will offer a new line of doughnuts: Krispy Kreme’s Craving Cheesecake Collection. It pairs the light and airy goodness of the infamous sweet treat with the decadence of creamy cheesecake, per a press release.

There are three new flavors in the bakery’s cheesecake collection:

Strawberry Dream Cheesecake Doughnut: A shell doughnut without glaze, filled with rich cheesecake-flavored Kreme, covered in strawberry icing, topped with berry graham crumbles, and finished with a white icing drizzle.
Cookies & Kreme Cheesecake Doughnut: A shell doughnut filled with a cookies and cheesecake-style Kreme, coated in white icing, half-covered in chocolate cookie crumbles, and lightly dusted with powdered sugar.
Caramel Delight Cheesecake Doughnut: A cinnamon sugar-coated ring doughnut topped with smooth cheesecake buttercreme, sprinkled with salted caramel graham crunch, and finished with caramel icing drizzles.

“Our new Craving Cheesecake Collection is perfect if you love Krispy Kreme doughnuts and crave decadent cheesecake,” said Dave Skena, Krispy Kreme’s chief growth officer. “Each of these distinct doughnuts deliver on your favorite cheesecake flavors and the great taste of a Krispy Kreme doughnut.”

Krispy Kreme’s Craving Cheesecake Collection is now available in stores, as well as for pickup or delivery through the Krispy Kreme app and website. Customers can purchase the doughnuts individually or by the dozen. The collection is also offered in a convenient six-pack box, delivered fresh each day to select retail locations.

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In addition to the Cheesecake Collection, customers can enjoy the Original Glazed Cinnamon Roll. This baked treat is made with the bakery’s signature yeast-raised dough, hand-rolled with cinnamon and finished with a coating of the brand’s classic Original Glazed icing.

Krispy Kreme Continues To Deliver Deals to Customers

So far in 2025, Krispy Kreme has launched at least eight promotions for its loyal customers. These limited-time offers are a key strategy the company uses to attract people to its stores, app, and website.

A deal like “Buy a dozen, get a dozen free” or themed limited-time doughnut drops can create a sense of urgency and excitement, encouraging both new and repeat visits. By consistently offering fun deals and promotions like birthday freebies, holiday-themed treats, and giveaways, fans feel appreciated and more likely to return.

This year has delivered several times where customers saw significant savings on their overall bills via promotions and sales. These include:

$20.25 Double Dozen Deal: From Dec. 30 through Jan. 1, customers could purchase two dozen doughnuts — either two Original Glazed dozen or a mix with Classic Assorted for $20.25.
Free Delivery: During the same period, Krispy Kreme offered free delivery on orders over $5.
$12 Dozen Deal: From Jan. 3 to Jan. 5, customers could buy a dozen Original Glazed or Classic Assorted doughnuts for $12, with a limit of four per guest.
Super TWOsday (March 5, 2025): In celebration of Super Tuesday, Krispy Kreme offered two free Original Glazed doughnuts to all guests.
St. Patrick’s Day (March 10–17, 2025): The “Taste O’Luck” collection featured four new doughnuts. From March 15 to 17, customers wearing green received a free O’Riginal Green Glazed Doughnut. Additionally, “Pot of Gold Passes” were randomly awarded, granting winners a year’s worth of free Original Glazed doughnuts.
Krispy Kreme x Pop-Tarts (Jan. 6, 2025): This collaboration introduced three doughnuts inspired by Pop-Tarts flavors: Frosted Strawberry, Chocolatey Fudge, and Brown Sugar Cinnamon.
Chocomania Collection with Hershey’s (March 2025): A partnership with Hershey’s brought four indulgent doughnuts, including the Hershey’s Chocolate Salted Caramel Cheesecake Doughnut and the return of the Hershey’s Classic Chocolate Doughnut.
Krispy Kreme & Hulu Giveaway (Feb. 17–21, 2025): Krispy Kreme Rewards members had the chance to win a year of free Original Glazed doughnuts and a $250 Hulu gift card.