Retail News

Lactaid Picks New Agency to Churn Up Hispanic Sales

Hispanic Business/PR Newswire 03/22/2004

LACTAID(R) Milk, a brand of McNeil Nutritionals, has chosen La Agencia de Orci as its Hispanic agency of record, which will roll-out a “surround-sound” Spanish-language ad campaign, in addition to new radio and magazine ads.

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