Lands’ End credits Kohl’s with helping to lift sales
March 17, 2021
Lands’ End CEO Jerome Griffith said his company is focused on getting its clothing and accessories in front of as many consumers as possible. The brand’s deal with Kohl’s to place its products in 150 stores went so well that the two companies decided to double that number. Lands’ End has also begun selling its goods on Amazon.com. Mr. Griffith said that customers coming in from both Kohl’s and Amazon are largely new.
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