Feature profiles about the retail leaders in our network

Richard Hernandez

Director of Pricing and Promotions
WHSmith North America


With over 30 years’ experience in the retail sector, Richard’s expertise spans across a broad range of fields: Pricing, strategic initiatives, store operations, category management, product development, data analytics, retail consultancy,  as well as being a coach and a mentor to those in and out of the retail sector. He has worked for several top retail companies adding to his experience and gathering tools from his retail toolbox to continue his adventure in retail. Richard believes that we can learn something from everyone. He is excited to be part of the RetailWire BrainTrust, not only to share his knowledge, but to continue to be a student of retail.