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Lifetime and Chili’s Partner for Feel-Good Margarita Movie Event
February 13, 2025
Lifetime and Chili’s have partnered for a feel-good margarita movie event in honor of National Margarita Day. The celebratory day honoring the mixed drink falls on Feb. 22, 2025.
The 15-minute original TV event “I’ll be Home for National Margarita Day” stars Maria Menounos and Taye Diggs. They play Liz and Sam, former love interests who reunite at their local hometown Chili’s, desperate to escape the big city’s overpriced margaritas. But their quest leads to something much more.
A press release reads, “Everything seems perfect until a big-city developer’s plans to build condos threatens to ruin the town’s National Margarita Day traditions. Liz and Sam must work together to stop the developer and save National Margarita Day, rekindling their relationship in the process.”
“As the margarita experts, National Margarita Day is the most important holiday of the year at Chili’s, but we were all surprised that no feel-good stories have been made around this incredible holiday,” said George Felix, Chili’s chief marketing officer. “Lifetime is known for its beloved, iconic holiday programs, so there is no better partner to finally give National Margarita Day the attention it deserves. What better way to celebrate than with the holiday’s biggest television event and Chili’s signature margaritas.”
“A few of my friends call me ‘Margamarita,’ and my husband and I are known frequenters of our hometown Chili’s, so this was the role of a lifetime bringing the fandom of Chili’s iconic margaritas to the silver screen,” said Menounos.
Diggs added, “I had an absolute blast working on ‘I’ll be Home for National Margarita Day’ with Chili’s and Lifetime. They really brought the spirit of the holiday — a celebration spent with your favorite margarita and favorite people — to life.”
“I’ll be Home for National Margarita Day” premieres Wednesday, Feb. 19 at 10 p.m. ET on Lifetime. It airs again on Feb. 22 and will be available for streaming on mylifetime.com, the Lifetime app, YouTube, social, and VOD platforms starting Feb. 20 for a limited time.
How Will Chili’s Celebrate National Margarita Day?
Chili’s is known for offering a variety of different flavored margaritas. Therefore, the restaurant chain is looking toward National Margarita Day as a time to help their loyal customers kick back, have a drink, and share a special time with friends.
Chili’s is offering in-restaurant drink specials and exclusive merchandise in celebration of the day.
- $5 Tequila Trifecta: A top-shelf blend made with el Jimador Silver Tequila, 1800 Reposado, and Jose Cuervo Gold, perfectly shaken with triple sec and house-made sour – only $5 on Feb. 22 at participating locations.
- $6 StrawEddy Margarita of the Month: Available all February (at participating locations), this refreshing and fruity favorite combines Deep Eddy® Lemon Vodka, Lunazul Blanco® Tequila, strawberry puree and house-made sour.
- Margarita Merch: Dress like Taye Diggs with a “Marg Sweet Marg” T-shirt ($30) or cozy up in a “Marg Mama” sweater ($65), both featured in the story and available alongside an oversized “Margs” crewneck ($45) – available at welcometochilis.com.
Chili’s is known for its Big Mouth Burgers, Chicken Crispers, sizzling fajitas, and hand-shaken margaritas. Lifetime has been a premier entertainment destination for women for over 40 years.
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