Low- and no-alcohol cocktail market targets consumers who drink less

Heidi Dillon, managing director at Distill Ventures, a drink accelerator, which works with founders and brands to build and scale their beverages, was brought on to lead the drink accelerator's low- and no-alcohol portfolio. "Around 70‌ percent of people drink alcohol-free drinks occasionally and spirited drinks occasionally," Ms. Dillon said. "It's (low- and no-alcohol cocktails) broadening the opportunities for retailers, bartenders and distributors because it's a lot of the same folks they're already serving. People are drinking less — and there is a whole younger generation that drinks significantly less — and looking for more."