Magnolia Bakery Partners With Gopuff To Launch Exclusive Cupcake Flavor

Magnolia Bakery has teamed up with Gopuff to launch an exclusive new cupcake flavor for sweet treat lovers.

According to a press release announcement, Gopuff collaborated with Magnolia Bakery, one of the most recognizable brands in the industry, to produce a unique, first-ever flavor: the Puff’rnutter Cupcake. The Puff’rnutter Cupcakes are inspired by the classic fluffernutter sandwich, featuring a vanilla and chocolate cupcake topped with delectable peanut butter buttercream frosting and a gooey marshmallow middle.

Customers can grab a two-pack of the Puff’rnutter exclusively in The Bakery — Gopuff’s “new in-app category featuring delicious, fresh-baked munchies, just in time for the 4/20 ‘holiday’” — during the Gopuff 4/20 weekend and beyond for just $11.99.

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“We’re grateful to partner with Gopuff on the launch of our exclusive cupcakes nationwide – starting with the Gopuff Puff’rnutter, inspired by the classic fluffernutter sandwich,” said Eddie Revis, chief commercial officer of Magnolia Bakery, in a statement accompanying the press release. “We have an ambition to bring Magnolia Bakery to more people across the country and our strategic relationship with Gopuff is helping us unlock new segments at scale while being able to maintain our whimsical spin on classic recipes.”

The statement continued: “I could not be more thrilled with our shared experience in creating these exclusive cupcake flavors together — welcoming Gopuff to the Magnolia Bakery family and baking in the joy and celebration we experienced in the kitchen developing this flavor into the experience for their consumers.”

Magnolia Bakery Previously Partnered With DoorDash for a New Flavor

This isn’t the first time that the sweet treat company has engaged in a partnership with a different type of retailer. Last September, the company partnered with DoorDash to release an exclusive banana pudding flavor.

For a limited time, Magnolia Bakery fans were able to enjoy Peanut Butter with Chocolate Chunks, which combines chocolate chunks and peanut butter swirls with delightful chocolate cookie pieces. Customers were able to order it on demand with the DoorDash app while supplies lasted.

“What excites me most about our partnership with Magnolia Bakery is how we’re enabling such a beloved, local cult-favorite brand to reach customers nationwide through our platform — offering a limited-edition, exclusive and irresistible flavor,” said Emma Stockdale, director of new verticals at DoorDash, in a statement at the time. “We’re thrilled to deepen our partnership with Magnolia Bakery and support their growth by bringing their iconic desserts directly to more people across the country, and we can’t wait for customers to give it a try.”